Our Mission in Action

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Our Mission in Action

Did you know that 60% of girls are so concerned with the way they look that they opt out of important activities?

From playing sports and swimming to visiting the doctor, going to school, or just giving an opinion, anxiety about their looks can keep girls from living life to the fullest. For example, one in five girls in the U.S. feels negatively about her own looks when not wearing makeup. Globally, only 11% of girls would call themselves beautiful. Something needs to be done—and that's where we come in.

At Dove, we have a vision of a world where beauty is a source of confidence, not anxiety. Our mission is to ensure the next generation grows up enjoying a positive relationship with the way they look—helping girls to raise their self-esteem and realize their full potential.

The Dove Self-Esteem Project

In 2004, we turned this commitment into the Dove Self-Esteem Project.

Working with leading experts, who come from fields including psychology, health, and body image, we've created a program of world-class resources, many of which have been scientifically proven to significantly develop and increase body confidence and self-esteem in young people.

Whether you’re a parent, a teacher, a mentor, or a youth worker, our resources are designed to help you engage and support young people aged 7 to 17 on issues relating to self-esteem and body confidence. Free to download and use, our materials range from articles, action plans, and conversation starters to activities, videos, and workshops.

Reaching 17 million young people globally with self-esteem education

In the 11 years since we launched the Dove Self-Esteem Project, we’ve helped 17 million young people in 112 countries. More than 625,000 teachers have delivered a Dove self-esteem workshop and more than 1.5 million parents have engaged with our online content. No other organization is acting on this important issue on the same scale or with the same impact. We are also proud to say that by working with independent academic experts and conducting rigorous scientific research, we have been able to show that Dove’s self-esteem education is world-class and scientifically proven to significantly increase body confidence and self-esteem in young people.


We know we can’t change the world alone. So we have sought out and are working with some inspirational partner organizations to help us achieve our goals. In partnership with groups such as the World Association of Girl Guides & Girl Scouts, we’re able to reach even more girls with self-esteem education that will help them reach their full potential. To find out more, please visit our partners page.

If you have any questions about self-esteem or body confidence, try viewing our frequently asked questions for further advice and links to more information.

The Real Truth About Beauty: Revisited. Global review commissioned by Dove, 2010



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